The new Taco Bell ads have Ronald McDonald endorsing their breakfast menu, but why would McDonald’s mascot endorse another restaurant’s breakfast menu when they are selling breakfast themselves? Well the new TV ad for Taco Bell certainly does have Ronald McDonald endorsing their wake-up grub, in fact they have several Ronald McDonalds doing this.
According to the Christian Science Monitor on March 27, Taco Bell has found themselves a bunch of men who are named Ronald McDonald. These everyday men in the new Taco Bell breakfast commercials are endorsing the menu, so honestly Taco Bell can say that Ronald McDonald endorses their food.
Taco Bell has been hovering with a possible breakfast menu for quite some time, but on Thursday March 27 at 7 a.m. they started to serve up their new breakfast menu. Some of the items included on their new menu are, a breakfast version of Taco Bell’s Crunchwrap, miniature cinnamon roll bites, and the headliner, Waffle Taco.
Taco Bell hasn’t made it a secret that they are going after McDonald’s breakfast customers but using the Ronald McDonald approach sounds a bit like they’ve crossed a line. At best they are hovering over that line. Why stop here, why not find the Brad Pitt’s of the world or the Oprah’s and have them endorse the breakfast food?
They could honestly say that Brad and Oprah eat their breakfast here, as long as the people with the same name do. This somehow feels like they've almost crossed over a line using the name Ronald McDonald. Can't you just hear a judge saying someday down the line: You couldn't find any other people that liked this food other than men named Ronald McDonald? The narrator opens the commercial saying:
"To show you just how much people are loving Taco Bell's all new breakfast, we asked some very special people," says the narrator, before introducing one man after another from various cities across the country, all named “Ronald McDonald.”
Then the Ronald McDonald’s from around the world tell you what they like about breakfast a Taco Bell. The ad throws in a disclaimer at the bottom towards the end of the commercial saying:
“These Ronald McDonalds are not affiliated with McDonald’s Corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.”
Does this open the gates see the Clydesdale horses carrying barrels of another beer other than the brand everyone associates the horses with in an ad? How about the lizard that sells insurance standing at an accident telling folks they should have gone with a competitor company?
There’s something about not being able to come up with your own genius marketing campaign and having to borrow ideas from a competitor that screams lack of creativity. It is almost like Taco Bell is wishing they can be the best, with the best being McDonalds. Imitation is the best form of flatter, so they say!