Ronald McDonald has joined the next generation as he has decided to get himself a makeover and also hop online as he's now on Twitter. According to Dallas News on April 23, 2014, the famous clown mascot of McDonald's is going to take an active role on social media for the first time and he will be using the obvious hashtag of #ronaldmcdonald.
In past years, McDonald's has faced a bit of criticism as their spokesperson has taken a backseat to trendy options and commercials for their "I'm Lovin' It" promotion.
Now, McDonald's wants to bring Ronald McDonald back into the spotlight in the hope that it will boost drooping sales. Ronald McDonald will not have his own Twitter handle, but he will be in videos and photos posted by the fast food giant.
Later this year, the company will run a new series of commercials in which Ronald McDonald's makeover will show him in new clothes that will include a vest and cargo pants. He's also got a brand new red sports coat over his cropped yellow pants.
"His iconic big red shoes will remain the same," McDonald's said in a statement.
"Selfies ... here I come! It's a big world and now, wherever I go and whatever I do ... I'm ready to show how fun can make great things happen," McDonald's quoted the fictional clown as saying.
Back in 1963, Ronald McDonald made his debut and soon became a familiar face for everyone. In the 80s, he was seen in almost every commercial for McDonald's and he was usually joined by others such as the Fry Guys, Mayor McCheese, Grimace, Officer Big Mac, and the Hamburgler.
Other groups have spoken out against McDonald's use of their clown spokesperson in the past.
Corporate Accountability International has said that Ronald McDonald should be retired and that their food should not be marketed toward kids. McDonald's insists that the clown is "a force of good," and want to use him in more ways that he should be used.