A tennis match on a glacier, sponsored by a chocolatier? Yes please, said skier Lindsey Vonn to Roger Federer when he invited her to participate in an exhibition. There you'll find the LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level.
It just so happens there is a tennis court at the location as well, and on Wednesday, July 16 champions of their respective sports played a match surrounded by mountains, snow and one of the world's best views. Federer is a Lindt brand ambassador and it turns out that Vonn loves the game of tennis. Can she play? Yes, if you reduce your expectations and think of her as a weekend player like many amateurs who enjoy playing.
Vonn is a big fan of Roger's and during their Skype call to set up the match, she consoled him about his loss to Novak Djokovic at the recent Wimbledon men's final match. Although the call occurred only days after the loss, Roger Federer was upbeat, a man who can flip the switch and move on.
When that includes playing tennis on the Aletsch Glacier against the backdrop of the Alps, it has to be less difficult to get past a huge disappointment.
A Lindt brand ambassador looks like a great gig, particularly when you can stock your tennis bag with chocolate. Roger has represented them well and sounds happy to do so. Roger said, “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”
As for the company, you can say they're thrilled to be associated with a champion and a tennis icon like Federer. Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprüngli, commented: “With the themed chocolate shop at the Jungfraujoch, we have positioned our brand at a lofty height. Our aim is to introduce tourists from abroad to our LINDT chocolate up there.”