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Rock Hall Anniversary: The Supremes’ Where Did Our Love Go

It was the album that where the Supremes broke through, and began their dominance on the charts throughout the 1960s.

In August 1964, the group released their album Where Did Our Love Go. The album had become, according to Billboard magazine, the first to feature three number one singles from the same album. Those chart toppers were the title track, “Baby Love” and “Come See About Me”. It also feature the Supremes’ first top forty single “When the Lovelight Starts Shining Through His Eyes”, as well as minor hits “Run, Run, Run” and “A Breathtaking Guy”

The title track for Where Did Our Love Go became notable for the story of what happened prior to it being recorded. There has been the story where songwriters Brian and Eddie Holland, and Lamont Dozier wrote the song with the Marvelettes in mind. But according to TV One’s Unsung (in the Marvelettes’ episode), the song wasn’t really for them, and the song didn't fit the group’s repertoire, as they were known for uptempo songs. Yet, according to another episode (this one featuring Florence Ballard), the Supremes weren't initially too thrilled with it either, but recorded the song nonetheless, and six weeks after it’s June 1964 release, it would become the Supremes’ first of twelve number one hits.

As for the album, it peaked at number two on Billboard’s 200 album chart, held off the top by the Beatles’ A Hard Day’s Night. It went on to sell over four million copies in the U.S. alone, and a 40th anniversary edition was released in 1964, featuring bonus tracks including live versions of tracks from the original album.

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