Nearly every restaurant today knows just how important sustainable seafood is but what you might not be aware of is local grocery store Roche Bros. has recently launched a seafood traceability program in conjunction with their longtime seafood partner, Foley Fish, a fourth generation seafood processor based in Boston and New Bedford, Massachusetts.
Through the program, shoppers can find out not only where the seafood at Roche Bros. comes from but it confirms that the seafood is sustainably harvested and naturally processed. When you go to the store, you can simply scan the QR (Quick Response) codes for select species to see a photo of the fishing boat, the location fished, and even a description of the fishing gear used.
“We had gone to Foley Fish and asked them to develop a sustainable program for us,” said Seafood Director Arthur Ackles. “We thought it was an opportunity for us to tell our customers more about the seafood like cod, mussels, scallops and other seafood caught locally that we carry and where it came from. A picture will come up with a caption telling where and when it was caught. Most of our seafood comes from local waters and it’s good for our customers to know that.”
When consumers trace their seafood selections, Roche Bros. offers information in-store, including a sustainability video and consumer brochure to help them learn how their selections are sustainably fished and naturally processed.
Once harvested, fish destined for sale at Roche Bros. are cleaned and filleted exclusively at Foley Fish, without any chemicals. Foley delivers directly to Roche Bros. stores, avoiding any warehousing that could compromise this groundbreaking traceability.
“Foley Fish has been our supplier for over 30 years,” Ackles added. “They have high standards and catch only the highest grade fish at local ports. The difference is how Foley Fish handles their seafood. Everything is iced and rushed into stores quite often the same day of the catch so people can see their fish was caught just hours prior. The sea trace program allows our customers to know the fish they are getting is the freshest. People really care about where their seafood comes from and I think now they are feeling better about what they are buying.”