Tyran "Ty Ty" Smith, Lenny S., Jeff Harris, and Tashawn Smith-Green announced the grand opening of the ROC N’ SOLE store in the heart of downtown Brooklyn on Thursday. Located a few blocks away from the Barclays Center, ROC N’ SOLE aspires to be the premiere destination for NYC sneaker heads and trendsetters, as well as Brooklyn residents in the Boerum Hill area. At 900 square feet, the store will feature an assortment of exclusive merchandise including Adidas, Puma, TrapStar, Msfts, Blood Brothers and No Label Watches.
“This is something special we always wanted to do for Brooklyn and we can’t wait to show you guys what we have in the store," Harris and Lenny S. said in a statement. "ROC N’ SOLE is looking to bring the hottest and latest fashion to the community.”
The store hosted its VIP opening on Wednesday with an event sponsored by D'USSÉ and Power 105.1. DJ SUSS ONE was on the ones and twos playing music for the evening, while celebrities such as DJ Khaled, Victor Cruz, Adrienne Bailon, Melanie Fiona, Fabolous and Emily B. all came to show their support.
The store will host its grand opening event Friday, Aug. 22 from 1 to 6 p.m. with exclusive Adidas giveaways, including free laser customization when you buy a pair of Adidas original shoes. There will also be free Whimsicle fruit pops for the first 1,000 customers, courtesy of Whimsicle Gourmet Fruit Pop. ROC N' SOLE is located at 492 Atlantic Ave. Brooklyn, NY 11217.