With as much as the DC area has to offer, there is always a need for a road trip. This labor day weekend ROC Nation, Live Nation and Budweiser presented the Made in America Festival. Departing the DC area for a fun filled weekend, all roads lead to the Benjamin Franklin Parkway in Philadelphia, PA. This is the first year that the Made In America Festival was in two locations. The festival took place in Los Angeles, but thanks to Automotive Rhythms, I was able to showcase the 2015 Kia K900 at this spectacular event.
For the past 3 years, Jay Z has managed to put together a great cast of musicians to cover the 2 day festival. On the first day of the festival patrons enjoyed the sounds of J. Cole, Baauer, Steve Aoki and many more artists from different genres of music. Kanye West headlined the show with a thrilling set. Kanye even managed to express his thoughts to the crowd about various issues such as interracial dating, jokes made about him at the MTV Video Music Awards and his passion for the music.
On the second day the festival continued on strong, despite a break in the show due to strong thunderstorms in the area. The Made in America staff did a great job of evacuating the crowd from the festival grounds without causing a panic. The crowd proceeded to the Philadelphia streets, seeking shelter until the storm passed. Other patrons went to the Philadelphia fountain and decided to throw their own party. Once the announcement was made that the show was back on, the crowd filled back into the festival to enjoy the sounds of YG, Pharrell Williams, Tiesto and many more. The headliner for the second day of the festival was Kings of Leon.
With 80,000 attendees expected to descend upon the Made in America Festival, it proved as a perfect setting to unveil the 2015 Kia K900. Leaving the DC area, the ride up to the festival was smooth. Looks from travelers passing by and the random comment by the toll worker saying “Is that really a Kia”, let me know that Kia raised the bar with this vehicle. The 900 watt, 17 speaker, 12 channel Lexicon Logic 7 surround audio system kept us entertained and the 24.8 mpg was pleasing to the wallet. The power lumbar support in the driver’s seat made the trip very comfortable and who doesn’t love gripping a wood grain steering wheel. Many festival patrons expressed that they had never seen the vehicle in person but heard it was out and were pleased with what they saw. Music, cars, fashion and technology all blend in some capacity and the Made in America festival proved just that. The 2015 Kia K900 left a lasting impression on the patrons.
The Made in America Festival was a well organized event with musical acts, food trucks, a carnival and even a skate park. It will be great to see what Jay Z and Budweiser have in store for the attendees next year. Enjoy the gallery.