I received the following Press Release from Sharon Shannon Bridges,Executive Director for West Coast Thunder, no changes are being made to West Coast Thunder .
7688 Indiana Ave.
Riverside, CA 92504
Contact: Kristen Kunzman
PRESS RELEASE FOR IMMEDIATE RELEASE
Skip Fordyce Harley-Davidson® Sold; Michael Veracka Accepts the Keys and the Legacy.
The Veracka family announced today their purchase of Skip Fordyce Harley-Davidson® located at 7688 Indiana Ave in Riverside, CA. Dealer Principal Jay Dabney and family sold the iconic dealership after 39 successful years of serving Southern California.
With over 45 years of combined experience in the motorcycle business, Michael, along with his brother Paul and father Dave, already own and operate three of the most successful Harley-Davidson® dealerships in the nation and are excited to add another flagship store to the group. The dealership will now be known as Riverside Harley-Davidson® (www.riversideharley.com) adding to Rawhide Harley-Davidson® in Olathe, KS, High Octane Harley-Davidson® in Billerica, MA and Avalanche Harley-Davidson® in Denver, CO.
Skip Fordyce Harley-Davidson® has been the recipient of many prestigious awards including 2002 Dealer News Best Exterior in the Nation, a 9-Time Dealer News Top 100 Dealer, 10-time Bar & Shield Circle of Achievement Award, 11-time Winners Circle Award, 2006 Parts & Accessories Retailer of the Year-Western Region, and 2004 Vehicle Sales of the Year-Western Region, to name a few. Skip Fordyce Harley-Davidson® with Jay Dabney in the saddle, built a foundation on a passion for the Harley-Davidson® brand and a commitment to delivering exceptional experiences to every customer, every day.
“I’m excited to be serving the Harley-Davidson® community in Southern California. Our goal is to be famous for delivering a premium customer experience and I think we’ll prove that over the next year with our events, rides, bike nights, and more. Jay Dabney has done a great job and we look forward to building on the legacy he created. The team Jay built while he operated the dealership is exceptional and we look forward to building on the expertise already in place,” said Michael Veracka.
The Veracka family will now take that legacy and continue to build on it, fueling the passion and enthusiasm for the Harley-Davidson® brand for years to come. The Veracka’s have big plans for Riverside Harley-Davidson®. First, is to tie the dealership to its strong roots and rich history with the community. The Veracka family understands and appreciate how loyal and proud the dealership’s staff and customers are of their city and of their dealership.
The Veracka’s big plans for Riverside Harley-Davidson® do not stop with the name. Building on the dealership’s long respected reputation in Southern California, the Veracka’s will bring new life and reinvigorate the dealership. Changes will include significant inventory investments in motorcycles, riding gear, parts, and accessories along with increased dealership events and bike nights.
Glen Espinoza will continue steering the ship as General Manager, working with the already established Riverside Harley-Davidson® team members, with plans to add up to 20 additional employees to grow Riverside Harley-Davidson® into the #1 dealership in California!
Riverside Harley-Davidson® will now begin their own journey by fulfilling dreams while delivering a premium customer experience and creating customers for life.