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Rita Ora is the face of DKNY's new fragrance campaign

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Rita Ora never seems to disappoint fans on and off the stage. The 23 year old blonde bombshell landed the starring role in Donna Karan's new fragrance "My NY" campaign.

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Ora sports a bright red smile along with her golden locks curly as she holds the silver heart-shaped perfume bottle in her hand made by the powerful designer.

Rita had the privilege to shoot in the middle of NYC last December for the campaign, but no one knew what it was for as reported by MTV news.

It was reported by WWD that the British singer described the exciting new fragrance as "energy in a bottle," and thought highly of the legendary New York designer:

She comes across as very strong, and that’s what I love about her line. It’s a very confident, energetic line and it’s about women who speak their minds."

Karen also spoke highly of Rita:

If Rita can’t sell it, I don’t know who can.”

With comments like that, who needs a boyfriend? The young fashionista is over her ex DJ boyfriend Calvin Harris and is taking tips from Donna.

The "Fifty Shades of Grey" actress tweeted she has "moved on" and her stern heart shaped perfume shows it.

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