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Rimmel revamps the mod look with Georgia May Jagger

Swinging 60s models show off the original mod look.
Swinging 60s models show off the original mod look.
Photo: Imola Gracia Marjai via Flickr

Channeling sixties fashion icons Twiggy and Pattie Boyd, Georgia May Jagger brings back the mod look for Rimmel London.

"Ready to go retro?" She asks in a TV ad for ScandalEyes Retro Glam Mascara. The video celebrates the doe-eyed beauties of the mid-1960s, played now by modern models who scream and chase Beatle-like lads in a scene reminiscent of the 1964 film "A Hard Day's Night."

The dramatic look hinges on exaggerated cat-eye, shimmery white shadow and long dark lashes. Clothed in contrasting patches of black and white and backed by the Union Jack, the Rimmel girls look like they could have stepped out of John D. Green's "Birds of Britain."

As the daughter of the one-and-only Mick Jagger—the Rolling Stones' frontman who first arrived on the scene during the height of mod mania—Georgia May Jagger seems the perfect choice for this particular promotion. Her blond bouffant, wide eyes and gap-toothed smile make her the natural heir to Pattie Boyd’s mod legacy.

With her at the forefront, ScandalEyes Mascara is likely to bring about a mod revival. Rimmel invites fans to share their own looks via their tumblr under #ModMonday.

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