Rihanna is the official face of Balmain. The singer loves the brand and has shared Instagram photos of herself trying on clothes from line in the Balmain showroom. WWD has revealed that the pop star is modeling in the Spring 2014 ad campaign shot by Inez van Lamsweerde and Vinoodh Matadin.
“In front of the camera, she makes you feel like she is the only girl in the world,” said Balmain’s creative director Olivier Rousteing, characterizing his casting coup as a dream come true.
“When the woman that inspires you wears your creations, your vision feels complete,” he added, describing the “icon” of his generation as uncompromising, fresh and modern." source