MAC Cosmetics and Rihanna reveals her latest campaign for VIVA Glam on Friday, January 3rd. The ad campaign is to promote her latest VIVA Glam lipstick and lipglass that will be available in January. The newest color is a more matte red with a hint of purple and finishing with the look of velvet. On the color spectrum this lipstick fits in already popular RiRi Hearts MAC RiRi Woo and Talk that Talk.
Rihanna was named the 2014 spokeswoman for MAC VIVA Glam collection. Every penny from the sale of the lipstick and lipglass goes to the MAC AIDS Fund. MAF serve's people of all ages, all races and all sexes affected by HIV and AIDS. Since the VIVA Glam Campaign began in 1994, MAC Cosmetics has raised over $250 million dollars to help MAC AIDS Fund.