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Rick Cole introduces a new way to auction cars at Monterey this year

There are many classic car auctions taking place during Monterey Car Week. RM, Gooding and Company, Mecum, just to name a few. All are live auctions conducted in the traditional format. All these are fun to attend, but what if you wanted to do your own bidding, but can’t, or don’t want to be there in person? Rick Cole asked this question, and now has the answer. Rick Cole has been conducting collector car auctions since 1979, and was the first person to bring auctions to the Monterey Peninsula in 1986. This year, Rick Cole brings something completely different to Monterey Car Week.

Rick Cole Classic Car Auctions-slide0
Rick Cole
Poster for this year's Rick Cole Auction
Rick Cole

The Rick Cole Monterey Auction will introduce an entirely fresh sales approach through a unique, customer friendly experience. “The collectors I know make decisions on purchasing cars within a few minutes of learning of a particular car’s availability,” Cole states. “At this auction the buyer can spend only the time he wants or needs to physically inspect the cars he wants to own. He or she can then go play golf, have a lovely lunch, out for a wonderful dinner….or any number of automotive related events on the Peninsula.” Now you can simply push a button or make a call on your phone to bid and ultimately buy a car. “I call it touch or talk bidding,” Cole states proudly, “now there’s a way to bid and buy on the fly.”

The auction is small (around forty cars), but of superb quality. This year’s offerings include three early Corvettes that are part of the Reggie Jackson (Mr. October) collection, and many other important cars. The impressive list of cars include a 1955 Ferrari 410 Sport, a 1965 Ferrari 275 GTB Competizione Clienti, a 1962 Ferrari 250 SWB, a 1963 Ferrai 250 GT/L Berlinetta Luso, and a 1936 Mercedes-Benz 540K Sport Cabriolet.

Imagine bidding on a vintage Ferrari with your smart phone. Amazing. The auction will run continuously from Thursday, August 14, 2014 at 10:00AM PST until Midnight on Sunday, August 17, 2014. The cars will be available for preview at the Monterey Marriot Hotel starting Thursday, August 14. For more details and a complete list of consigned cars, visit