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Rich Peluso promoted to senior vice president of Affirm Films

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This week, AFFIRM Films, a label of Sony Pictures Entertainment, announced that Rich Peluso has been promoted to Senior Vice President. In the new role, he will continue to oversee the development, production, acquisition and marketing of faith-based and inspirational films.

“Over the past several years, Rich has been key to creating Sony Pictures Worldwide Acquisitions’ outstanding slate of faith-based films including such titles as Soul Surfer and Courageous, and upcoming releases including Moms’ Night Out, and The Remaining. His understanding of the genre as well as his strong relationships within the faith community and with filmmakers has been key to our success, and I am delighted to be able to acknowledge his contributions with this promotion,” said Steven Bersch, President, Sony Pictures Worldwide Acquisitions (SPWA).

“The opportunity to work with quality storytellers that are called to both entertain and inspire people through visual media is deeply rewarding. I’m thankful for the support and recognition from Sony Pictures and look forward to the reach and impact our future projects will have over the next several years,” Peluso expressed.

Peluso, who had previously served as Vice President of the department, will continue to report to Bersch. Prior to joining AFFIRM Films, he led EMI Christian Music Group/EMI Music for 15 years and most recently, he served as the president of EMI CMG Distribution. He has also acted as the president of The Safe Side Company, a children’s entertainment company.

In other company news, Tana Evans will take on additional duties as Vice President of Marketing and Distribution for AFFIRM Films. She will also continue as the Vice President of Distribution for all SPWA products. For more information on the latest projects and additional updates, visit


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