Rich Gorman asked me the other day: Have you Google’d yourself yet today? More than just an outward display of vanity, the need to monitor your personal online reputation and the online image of your brand is becoming increasingly important. The recent release of Google Glasses just goes to show that technology advances are going to continue to provide consumers with more convenient ways to find access to data and information. Rich Gorman, a well-known blogger and professional reputation management expert shares tips on how to monitor your brands reputation online.
Online reviews are one of the driving factors behind a consumer’s decision to purchase a product or utilize services from a company. The need for your company to have a strong online presence and positive brand awareness is more important than ever before. The key according to Rich Gorman is that you can’t simply just tell your audience what you want them to think about your brand. You must actively earn their trust and persuade them through positive marketing and reinforcement of your brand’s image.
As mentioned above, monitoring your online reputation should be an important part of your marketing strategy. You should build a presence online that encourages your consumers to engage with your brand through popular social media channels such as Twitter, Facebook, Google+, YouTube and Instagram.
Always reward positive reviews and user sharing by interacting with your costumers and responding to their comments and posts. This will strengthen their connection to your brand and encourage them to share their experience with the circle of influence online. The online world is evolving and social platforms are creating opportunities for users to advertise for you. Word of mouth referrals are still one of the greatest factors motivating a purchasing decision. Use this is to your company’s advantage and create opportunities for your customer’s to share your product online.
It is equally important to monitor the negative online press regarding your company online. Rich Gorman suggests that one of the best ways to combat negative reviews is to respond with positive press and marketing. Identify the things that make your brand unique and the reasons why consumers love your product and use this to generate positive content online. Eventually, the positive reviews will begin to outweigh and outrank the negative press. Rich Gorman is a believer that every individual and company should have a voice in how they are portrayed online.
Remarketing campaigns are another great way to reinforce brand awareness and distribute positive content that is a good reputation builder for your company. Remarketing is directed at consumers who have previously ordered your product or visited your site. They are already aware of your brand. Use remarketing as an opportunity to share positive marketing about your company with a potential customer that has already showed interest in what you have to offer.
As you build your company’s online reputation, focus on brand consistency and make sure that your product is presented in the most appealing way to consumers. Make sure to actively monitor the buzz about your brand online. By quickly addressing negative reviews and continuing to generate positive content you can take the first steps towards active management of your bran