The Rice Diet program which consisted of a regimen of white rice and fruit was one of the country’s best-known diet programs for the past 70 years and was made famous by many celebrities. Known as the Rice Diet, the Rice Diet program and Rice Diet weight-loss center earned millions of dollars for Duke University and “helped its medical center establish a reputation as a pioneer in the science and psychology of obesity,” reported the Associated Press on Sept. 10, 2013.
The Rice Diet program separated from Duke University more than 10 years ago and most recently, so did many rice diet fans.
Despite attempts to bolster the Rice Diet program back to its famous celebrity status, the Rice Diet closed it residential, medically supervised weight-loss Rice Diet program doors. Unable to close a sale with any of three potential buyers, the owner of the Rice Diet program, Dr. Robert Rosati decided to keep the Rice Diet center closed.
In regard to the closure of the Rice Diet center, Kitty Rosati, Dr. Robert Rosati’s wife, who authored books like the “Rice Diet Solution,” said that “I think the whole business was challenged during the hardest part of the recession, and also my husband was ready to retire.”
But the failure of the Rice Diet program and center after 70 years is not only due to her husband’s retirement or the Rice Diet business challenges.
When speaking about the Rice Diet program, 59-year-old Jean Renfro Anspaugh, who joined celebrities in using the rice diet to lose 70 pounds in four months, said that “one ate rice and fruit and walked. The staff didn't care what you thought, only what you ate and how often you exercised.”
Having experienced the Rice Diet program personally, Jean Renfro Anspaugh lists three major reasons why the Rice Diet is no longer a success among celebrities or other individuals wanting to lose weight.
First, the Rice Diet program had to compete more and more with all sorts of diet books promising a much faster, more varied, and easier way to lose weight. After all, who wants to live on a diet of just rice and fruit if you can diet on red meat.
Second, the Rice Diet program was not easily covered by insurances since it included a costly and time-consuming rice diet retreat.
Third, and most importantly, why spend weeks and months to lose fat if you can just have it cut away within a few hours? Unlike 70 years ago, today’s world is one of instant gratification and with the popularity of gastric bypass surgery, why would anyone want to suffer needlessly for weeks or months.
There is a right time for everything and it appears that the Rice Diet and any other kind of rice diet has seen its better days -- especially after the most recent news about arsenic in rice prompted the FDA to issue the warning to limit one’s rice intake.