REVOLVE is heating up the Summer with its lastest Summer '14 campaign featuring Australian hip-hop artist Iggy Azalea.
Following the success of #THENEWNEW Spring campaign with Emily Ratajkowski, this go around REVOLVE has tapped Azalea who brings summer styles to life with her fresh and unique style.
"Iggy represents REVOLVE in both style and attitude. Our customer is risk-taking, sexy and confident, and Iggy is the perfect embodiment of that. We don't like to play it safe, and neither does Iggy," said Michael Mente Founder and Co- CEO.
In a scene for the "Clueless" inspired music video "Fancy", Azalea is scrolling through the fictional REVOLVE digital closet, inspired by Cher's iconic outfit-matching computer program. "The visuals make up fifty percent of the story," said Azalea, "every single element, especially the clothes, sculpt whatever world that your song exists in."
For the Summer catalog Azalea styles her favorite looks for the season, adding some edge to feminine pieces with unexpected layers, pastels, leather and floral from top REVOLVE brands such as Minimale Animale, T by Alexander Wang, Shakuachi, Steve Madden, Rachel Zoe and Lovers + Friends.
In addition to the Summer catalog, Azalea will make an appearance in the REVOLVE Spotlight section, showcasing her top picks for the Summer as well as a behind the scenes video discussing her personal style, musical influences and life in Los Angeles.
The complete looks featured on Azalea will be available at REVOLVEclothing.com on May 15th.