Talk about a Hollywood-style product launch. Resvology, a hot new beauty collection about to take the industry by storm, made its bow at an exclusive opening night party for the highly anticipated film, “Who is Dayani Cristal?”last Thursday, Jan.17 at the Sundance Film Festival in Park City, Utah..
The company also participated in the Kari Feinstein Style Lounge from January 18th through January 20th where it unveiled its premiere skincare collection featuring the first ever stabilized form of resveratryl acetate, the multi-patented gene activating 4-AR Molecule™.
A cast of celebrities, on hand for the debut, included Katherine Heigl, Josh Kelley, Matthew McCounaghey, Courtney Love, Allison Janney, Paris Hilton, Joey Lauren Adams, Abigail Spencer, Alex Lombard, Anastasia Roark, Sam Jaegar, Dermot Mulroney, Kaycee Stroh, Patrick Fabian, Arden Myrin, Ken Marino, Annet Mahendru, Michael C. Hall, Adrienne Bellani and more.
Introducing this groundbreaking skincare collection during Sundance was a natural choice, according to Resvology CEO Kevin Passey. “The proprietary, multi-patented gene-activating 4-AR Molecule was discovered in the mountains here in Utah and we wanted to have the products unveil during one of the most anticipated times in our city.”
This breakthrough gene activating molecule that is infused in each Resvology product is clinically proven to keep skin acting and looking younger delivering clinically proven results to consumers.
“Unlike many beauty companies purposely creating a product, this molecule was discovered in a leading cancer research lab where gene scientists isolated the molecule and through this discovery, we unveiled the benefits it would have as the key ingredient for skincare products,” explains Passey. “Resvology brings the gene science of 4-AR to skincare. This line combats the signs of aging and addresses many skin problems consumers face including uneven skin tone.”
Initial product launch features three age-defying and clinical-strength products including the Age Corrective™ Wrinkle Treatment, Age Corrective™ Eye Cream and the Gentle Cleansing Gel.
Resvology products will become available at www.Resvology.com in 1st quarter 2013.