Sean "Diddy" Combs finally launched Revolt TV in spite of technical glitches Monday; a new musical outlet claiming to be the #1 name in music dedicated to the creators of this generation.
Since the days MTV are clearly gone and forgotten, there hasn't been a strong outlet for music lovers to get anywhere from up and coming artists' music videos, to well-curated playlists, and of course the news that were all looking forward to (unless you're subscribed to this channel).
You can get all that and more on the internet, but when you're flipping through the TV channels away from your computer, it would be nice to see that there's what at least one that CBS News refers to as "the ESPN of music."
And those aspirations that Combs has set forth, are very likely to be obtained. Not easily, mind you, but obtained nonetheless.
Right now, Revolt faces no competing channels offering a fraction of what they're doing, and what's more, even if they do, they'll most likely secure themselves with the monopoly over the industry, while at the same time enticing networks to latch on, and bring more music and culture to the United States.
"I want to know, who is Taylor Swift?" Combs said in an interview. "Why is Miley Cyrus twerking? Why did Jay-Z and Justin Timberlake go on tour? Why did Kanye West call his daughter 'North'? The industry of music is just as important, or more important, as the industry of sports. Sports are covered in a serious manner and we want to follow in those footsteps."
And if you're worried that just because Combs was a hip-hop artist in his heyday, fret not, the channel will not be geared only towards hip-hop and rap. In fact, there's already plenty of info on Arcade Fire's new album, and Revolt TV is looking to take on a broader perspective of the music industry, which makes us all very excited.
This is a huge win for the music industry, and even more so for the people that work in it, as Revolt TV is also taking applications from people who want to be a part of this movement.
Be you a videographer, writer, producer, or just someone who loves music and would be excited to get their foot in the door with these guys, you can apply to get yourself out there, and bring us the news.
Sadly, most (if not all) of the NJ area isn't being covered (yet). We're hoping that's going to change in the coming months, as more and more of the fervor for Revolt drives forward, and the success of the channel breeds new opportunities for artists and music lovers alike.
Right now, it's only available on Time Warner Cable and some Comcast outlets, but the channel's website is streaming live reportedly for the 3 days, so get in there now if you want to see if it's worth tuning in for you.
Until a studio in LA opens for artist interviews and concerts, Revolt TV will be airing almost exclusively music videos, which is good, because the most we've seen of that on television right now has been primarily with Fuse, and the interim time between shows on MTV, when not being used to promote future episodes of Awkward and Teen Wolf.
In short, Combs is doing the music industry proud, and no matter what difficulties face in the road ahead, we can only hope that this will be around long enough for us to enjoy, and for other people in the industry to be inspired enough to keep pace with it.
The music industry today needed a kick in the door, and this seems to be exactly what the doctor ordered.