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Reviewing ShopperLocal's Power Placement: Worth using or not?

Review of ShopperLocal
Review of ShopperLocal
ShopperLocal

There are many ways to increase the exposure of your business on your local market, especially if you make proper use of modern Internet tools – and among the various local listing solutions, ShopperLocal’s Power Placements has been gaining prominence lately. And after giving it a try for a while, it’s easy to see why.

Initial listing

Once you get started with Power Placements, you’ll quickly get your business listed on 40 directories and informative websites for local businesses. It’s important to note that the setup process is manual here, as opposed to some other products, which has some surprising advantages. With a finer control over the small details, you’ll be able to set up your campaign exactly the way you want it, and you’ll have the reassurance that there are people, not algorithms, looking over the whole process and ensuring that it runs smoothly.

Consistency is key

It’s all about consistency when you’re listing your business online – you need to ensure that your information is accurate on all websites where you’re listed, and that any changes are propagated efficiently and quickly (and communicated to your customers, where appropriate). To this end, Power Placements does a great job.

You’ll have immediate access to the tools necessary to update your company’s profile on all websites where it’s been listed, and you’ll no longer have to dread getting a new logo or even doing some slight rebranding. In addition, you’re provided with a unique e-mail address for each site/directory, so you’ll be able to more adequately filter and redirect your communication.

Additional optimization

It’s important to have an in-depth understanding of the way the modern Web lives and breathes if you want your local listing campaign to be successful. Even if you don’t have a website, you should still have at least a rough idea of the process that leads people to find out about your business online. We’re happy to say that the people running our test campaign at ShopperLocal’s Power Placements obviously had a good idea of what they were doing, as they were able to supplement all listings with hand-picked, appropriate keywords.

You’ll have access to all relevant information for your campaign as well, in the form of a simple, yet comprehensive report, which holds an overview of the current state of your campaign and all points of interest that you might want to pay more attention to.

Conclusion

The market for local listing solutions tends to be a bit of a hit-and-miss experience nowadays, so it’s always good to see a refreshing new player in the game that shows an obvious affinity for quality and reliability. With the help of Power Placements, it’ll be a piece of cake to make sure that your campaign runs smoothly and you reap every benefit you possibly can. And the best part is, if we’re judging the tendencies properly, this is a tool that pays off the longer you use it, giving you a good reason to continue using it for a while.