Marketing. Almost all businesses need to do it and yet, for many small businesses, there just is not enough time in the day to do this.
Why then is reviewing your marketing plans for 2012 important?
Because you may be spending your limited marketing time on less rather than more productive activities.
1. Review the audiences you are targeting on social media
Imagine you are a psychotherapist and you spend your marketing time engaged in social media with other psychotherapists.
While this may get you a referral from a psychotherapist unable to work with a specific patient, you yourself are not engaged with your target audiences.
A review of your current social media activities may bring the realization that you would be better off shifting your social media activities in the coming year to activities that put you “in front of” your target audiences.
2. Review the way in which you describe what you do
What about when you tell someone (in person or online) what you do? Do your target audiences truly understand all the knowledge and talent needed for what you do? If not, how might you better provide this information?
3. Review the exploitation of your brand
In this case exploitation is a good thing. If you have a brand that sets you apart from others who offer similar products or services, make the most of that brand. Do NOT put off exploitation of your brand until you “get around to it.”
In conclusion, spend time now reviewing your marketing plans for 2012 and making adjustments where indicated.
After all, you do want to get the most bang for your buck, don’t you?
And if you’d like help with reviewing your marketing plans for 2012, take advantage of our special $97 offer for one hour of a marketing consultation phone call — http://budurl.com/2012marketing (I’ll email you to set up a convenient time for our consult.)
Or contact us now to find out how we can help you.
P.S. Take a sneak peek at my newest project.
© 2011 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company www.MillerMosaicLLC.com, which helps clients effectively use social media and other online marketing strategies.
Visit Phyllis’ Google Plus profile.
Check out Phyllis’ books and other projects at www.PhyllisZimblerMiller.com
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