Miami Herald Business recently listed the top four issues women business owners are currently facing: 1) access to capital 2) access to government contracts 3) access to expertise and mentors 4) gaining enough respect to secure a seat at the table. Today, there are more than 8.6 million women-owned businesses that encounter these challenges.
According to a Cox Business survey nearly three-quarters of women entrepreneurs are feeling optimistic or very optimistic about their business prospects.
Today, women own 30% of all small businesses and one of the main factors for women deciding to become an entrepreneur was the desire to be their own boss. 47% say they wanted to pursue their passion.
Examiner.com is highlighting women who are not only optimistic about their business prospects but are also women who believe in creating partnerships with other women entrepreneurs.
Meet Francesca Tanedo, the owner of REVEL Style. The shop sits in the bustling and hip Old Town Alexandria, VA neighborhood. Ms. Tanedo’s store carries a unique blend of eclectic, casual and comfy fashion alongside art and accessories created in the Washington DC Metro Area.
Francesca is not afraid to take risk and create partnerships with other women business owners. Ms. Tanedo is one of the many women entrepreneurs who participated in the Kamisol Accessories and Fashion Consultancy photo shoot that united women business owners throughout the DC and Maryland area.
After interviewing Francesca about the REVEL Style brand and her connection to the fashion industry, I’m not surprised by her continued success.
How did you get started in fashion?
I always loved playing dress-up! But I started really taking fashion seriously when I was a junior in high school. I took a Fashion Marketing class and competed at the region and state level in DECA, also known as (Delta Epsilon Chi and Distributive Education Clubs of America.) The next year I took Fashion Design and even made my own prom dress! I continued to pursue fashion by attending Virginia Commonwealth University School of The Arts receiving my Bachelors of Fine Arts in Fashion Design before moving to Los Angeles, CA. Once there, I took on all sorts of jobs just getting myself immersed in the industry. From working international customer service for fashion eyewear company Oliver Peoples Inc., hosting art and fashion events at EM & Co boutique, and then managing design company Funktional Collection.
I loved it I am so thankful for all my bosses and managers and all the people who taught me so much along the way!
What makes REVEL Style unique?
REVEL Style encourages shoppers to discover something new whether it’s a designer from Los Angeles or emerging talent discovered locally.
What are some of the most exciting experiences you've had operating your boutique?
The most exciting part for me is bringing people together for fun fashion shoots! I love working with models, photographers, and makeup artists who have their own styles, so that we can come together and make something new and unexpected! I also loved vending at RVA Fashion Week.
As a woman entrepreneur what advice do you have for other women?
Keep your friends and family close. I personally know how easy it is to have your time completely consumed by your work and business. But it’s always fun and even necessary to take a break with those you love to step back and appreciate all that you are working for.
What is your advice to women who are working a full-time job that's not fulfilling and they want to pursue their passion?
I’m a firm believer in taking chances. If you’re not happy with what you are doing, leave. Chase your dreams and pursue your passions. Just know that you may not get what you expect, but if you were already unhappy in your full-time job, what is there to lose? At least you can enjoy trying and working on something you love and maybe, something awesome will result.
What are some of the fashion this winter people should be on the look out for?
I’m a huge fan of comfy sweatshirts and I really love these new pieces we’re bringing in with cutouts and faux leather trim!
What do you think about partnerships with other stores and businesses and how does it help you?
I love working with others! I especially love working with other creative people. We are able to bounce ideas off each other and it’s a great way to get insight and another point of view of your own product
REVEL Style is the store to come to if you want to________?
REVELStyle is the store to come to if you want to find something unique to add to your wardrobe and discover a local artist to decorate your walls!