Tired of repeats of the 50th anniversary of the Ford Mustang?
Here's something completely different. Bumblebee, the Camaro that, well, transforms into a Transformer is backto star in yet another sequel in the Transformer series, and Chevrolet chose Mustang's birthday to make the announcement.
The new movie, “Transformers: Age of Extinction,” is due out on June 27, but Chevrolet somehow picked June 17th as the day to tell the world about Bumblebee’s reprise.
In case you’d forgotten, Bumblebee also starred, if that’s what you’d call it, in the 2007 film Transformers, the 2009 film Transformers: Revenge of the Fallen and the 2011 film Transformers: Dark of the Moon.
It’s not just Bumblebee, however. The latest edition also features two Camaros specifically built for the film, one a heavily modified vintage 1967 Camaro SS and the other a futuristic concept Camaro. We’re not sure whether they also transform, but Age of Extinction includes a Corvette Stingray that converts to Autobot Crosshairs, plus a Chevy Trax and Chevy Sonic outfitted as a Rally Car [sic], which may or may not transform.
The announcement was made two days after the U.S. debut of the Trax, which has been sold in other markets around the world, including Canada, and on the same day as Ford’s celebration of the 50th anniversary of the debut of the original Mustang. No doubt that’s a coincidence. Sure.
Because the Transformer films make twice as much at the box office in the rest of the world as they do in the domestic market, Chevrolet made sure that Chevys “sold around the world” were all featured in the movie. It doesn’t hurt merchandise sales either.
But rain on Mustang’s parade? No, Bumblebee gets lost in its shadow, at least on Mustang’s birthday.