If anyone remembers playing with a Tamagotchi back in the 90's, the company that owns them decided that it was time to bring them back via app form. Making the app for free should bring in old and new costumers alike, along with a .99 cent purchase to make those pesky ads go away. The only kicker is that it is only available for the Android, and only on certain devices for right now. International and iPhone users will have to wait until they are able to expand their code and market platform. Seeing that they were such a hyped fad back when they came out, it only makes sense to try to do it for the smart phone generation. Nowadays people want to carry less things, not more, so it is out of the question to consider it viable for people to want to buy those key chained pets in their original form. If anything, the X and Y generations might do it for kicks and giggles with their friends until they realize that it is a never-ending cycle of taking care of a virtual pet that doesn't actually benefit anything. Perhaps with the new smart phone wave Bandai can think of some way to make one 'win' something from taking care of their new virtual best friend.
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