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Rethink Easter campaign looks past bunnies and eggs

United Methodist Communications has created a series of videos and worship resources as to help local churches Rethink Church and reach those who are searching for more than Easter eggs and chocolate bunnies this season. Spreading a message of love, hope and joy by embracing the miracle of God’s love, the videos will air regionally in select television markets and nationally on digital and mobile channels throughout the Easter season. The first Rethink Easter videos began airing this week.

As part of their Rethink Church campaign, United Methodists ask, "How do we serve our local community?"  Their answer, "With your help." Serving the local community matters. That's church.
United Methodist Communications

As part of the denomination’s Rethink Church campaign, the Easter message asks key questions about what people may be searching for in life: are you looking for something more? Unconditional love, for instance. What about a second chance? A more fulfilling life? The campaign reminds everyone inside and outside of the church that God is big enough to handle all of our questions, and the United Methodists think church is a place to explore them.

The message reminds people that those questions are understood by many people. The message also reminds people that odds are they won't find what they are looking for in a basket. Maybe it's time to rethink a life’s search. The answer the churches hope people consider is simple: Maybe we can find what we're looking for by opening our hearts; reaching out to others, and embracing the miracle of God's love.

Rethink Church, the next phase of The United Methodist Church’s “Open hearts” welcoming and advertising campaign, highlights the opportunities available within United Methodist churches to engage with the world—from literacy programs to feeding the poor. At, visitors learn more about the church and search for involvement opportunities.

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