Today is the day. The first work day after the Thanksgiving holiday weekend. People the world over, with their desktops, laptops, mobile devices and their credit cards at hand will spend, spend, spend some more on what we have affectionately deemed Cyber Monday.http://www.forbes.com/sites/walterloeb/2013/12/02/why-black-friday-2013-fades-into-a-big-blur/
Retailers will be hawking everything from clothing items, books, flatscreens televisions to cookware. Almost anything that you can imagine will be purchased and on Cyber Monday. Gift cards are once again expected to be another big sell this year are they offer those that recieve them the ability to purchase a gift of their choice. In 2012 sales of giftcards surpassed the $110 billion dollar mark.http://news.executiveboard.com/2012-12-17-Gift-Card-Sales-To-Top-110-Billion-As-Card-Spillage-Declines-20-Percent
This following what some analyst are saying was a less than spectacular Black Friday, retailers are preparing themselves for what they hope will be a cyber crush of online shoppers that are looking for those perfect deals that they just can't pass up. According to Comscore, americans spent $1.465 billion during Cyber Monday 2012, a 17%
increase from 2011.http://www.comscore.com/Insights/Press_Releases/2012/11/Cyber_Monday_Spending_Soars_to_1.46_Billion
Retailers are hoping that the momentum seen last year, will carry over to this year. At any rate, retailers are hoping that Cyber Monday will be a huge success and bring their over all numbers back into the black.