As Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” So why do so many well-established organizations and brands panic and make bad decisions when their reputation is at stake?
The Publicity Club of New England (Pub Club) is hosting a special event on Monday, January 13th, "Reputation Management in the 24/7 Media Environment: Best Practices in Crisis Communications."
At this event, we’ll hear from leaders in public relations and investor relations who deal with these issues every day. From data breaches, to drug recalls, battles with shareholder activists, to over-sharing CEOs, we’ll discuss best practices in crisis communications and the impact of social media and the 24-hour news cycle on how we communicate.
The session is a great way to bring a new expertise in crisis management to your client or organization.
Moderator: Justine Griffin, Principal and head of the issues management practice at Rasky Baerlein, @JustineGriffin
Topics addressed will include:
- The essential attributes of an effective crisis communications plan.
- How social media in a crisis situation can be a blessing and a curse.
- Creative ideas for managing challenging situations and personalities.
- Maureen T. Wolff, President and Partner at Sharon Merrill, @SMA_MWR
- Serena Ehrlich, Director of Social Media at BusinessWire, @Serena
- Robert Noonan, Chief of Public Safety, Massachusetts Convention Center Authority, @rpnoon11
Where: Hotel 140, Lyric Stage Company of Boston Theater, 2nd Floor
When: Monday, January 13, 2014
6:00 p.m. – Dinner and networking
6:30 p.m. – Program
Sponsored by: Rasky Baerlein Strategic Communications, Inc.
Register today on Pub Club's event page.