While no elected official in Washington is very popular among the American people, the Republican party as a brand is really suffering. New polling data shows that a key voting demographic doesn't believe the party is moving in the right direction.
For the Republican party to have a realistic chance at winning a major national election, they are going to have to reverse the course when it comes to the female vote. According to Politico on Wednesday, a heavily detailed report was conducted by two separate Republican groups, one which was backed by conservative Karl Rove. The reported was an attempt to check the pulse on where the Republican party stood with women, and the results were anything but positive.
According to the report titled "Republicans and Women Voters: Huge Challenges, Real Opportunities," the general feeling among women is that the Republican party as a whole are "stuck in the past," whose policies are "intolerant" and “lacking in compassion.” Republicans are still trailing the Democrats in approval with women, as 49 percent view the party unfavorably, compared to only 39 percent who view Democrats in the same way. Those numbers are almost a direct copy from the last presidential election. CNN's exit polling from the 2012 election showed that 55 percent of women supported President Obama, compared to 44 percent who sided with Republican challenger Mitt Romney.
A separate report was sent to senior Republican officials in Washington earlier this month, and was also obtained by Politico. The report shows that Republicans have a battle plan in an attempt to regain the trust of female voters. The idea is that Republicans will “deal honestly with any disagreement on abortion, then move to other issues," and to “pursue policy innovations that inspire women voters to give the GOP a ‘fresh look.'”
With the 2016 presidential election just over two years away, Republicans will need to act quickly, especially if Hillary Clinton is the Democratic nominee, as she is expected to be. The Republican brand has suffered through the years, and unless they make big changes and do so very quickly, the light at the end of the tunnel will continue to dim.