For many sneakerheads, their most anticipated pair of kicks in 2013 is the return of "Nike Air" to the Air Jordan line. Several models of earlier Air Jordans, including the Air Jordan I "Black Toe" and the Air Jordan III "Cement" will be returning in their "OG" form as a nod to the past. However, that excitement might have been tempered a little with the news on Thursday that the Air Jordan III "Cement" - dubbed the Air Jordan III Retro '88 will have a sticker price of $200.00, according to Sneaker News. An image of the box that will be used for the retail release revealed the new price point.
From the Air Jordan I to the VI, the "Nike Air" tag was always visible on the heel of the sneaker and on various parts of the shoe, not to mention the packaging. After a brief return in the late 90s, Jordan Brand has since opted to use the Jumpman logo in place of where "Nike Air" used to be. While sales certainly haven't been hurt by the switching of logos, purists have been waiting for the day when Nike would re-release the Air Jordan in their original form.
It is an interesting strategy being employed by Nike, creating a separation between those who are willing to pay extra for what is essentially a logo swap and those who are content with the recently released Air Jordan IIIs that came out a few years ago. While no release date has been set yet for the Air Jordan III Retro '88, expect there to be plenty of reaction from fans throughout the world to this stunning news.
Source: Sneaker News
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