Skip to main content
  1. News
  2. Top News

Report: Local shopping, mCommerce on the rise across US

See also

BIA/Kelsey has released a new report which explores the evolution of shopping, commerce and payments in the mobile age.

According to details presented in "Mobile Local Shopping and Payments: A Virtuous Cycle," there are many opportunities for local media companies to integrate mobile marketing solutions and boost retention among SMBs and local merchants.

"Together, e-commerce and m-commerce only comprise 7 percent of U.S. retail spending-the rest is offline in physical stores, especially for products that shoppers want to see before they buy," says Michael Boland, VP of content and senior analyst at BIA/Kelsey.

"Given the mobile device's portability," he continues, "the larger opportunity lies in mobile-assisted offline shopping. Mobile should help rather than hinder bricks and mortar businesses, becoming an important utility for shoppers and merchants if embraced in the right ways."

As Examiner has reported throughout 2013, the ease and ubiquity of mobile devices and the growing sophistication of mobile payment solutions like those offered by PayAnywhere and other respective industry giants have led to an explosion in mobile payments processing in the United States.

The data contained in the report provides what researchers say is excellent context for four case studies, which highlight small merchants that have ventured into the world of mobile payments.

One of these merchants is Lemongrass, an Arlington, Virginia-based food truck that serves up Vietnamese cuisine and uses a mobile card reader in combination with an iPad to accept credit card payments, which account for 65-70 percent of its sales.

To learn more or to purchase the report, click here.

Advertisement

News

  • Ukraine
    Ukrainians have photo evidence that connect Russian soldiers to unrest in the country
    Video
    Watch Video
  • Drone strikes in Yemen
    An estimated 65 al-Qaeda militants were killed in drone strikes over the weekend
    World News
  • FBI investigates stowaway
    After a teen snuck into a plane's landing gear, the FBI will reevaluate airport security
    Headlines
  • American wins Boston Marathon
    Meb Keflezighi becomes the first American to win the Boston Marathon in decades
    Sports
  • Search for MH370
    As the search for MH370 in the ocean goes dim, crews may shift the search area yet again
    Headlines
  • Ferry disaster claims over 100 lives
    The death toll for the South Korean ferry disaster rises above 100
    Video
    Watch Video

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!