Rent the runway is a e-commerce site that many call the Netflix of fashion. The site got its start in 2009 by Jennifer Hyman and Jennifer Carter Fliess while studying at Harvard. The Rent the Runway site is a membership-based website that rents high-end designer labels on a 4- or 8-day basis. The Rent the Runway website offers over 25,000 dresses and accessories from close to 200 designers.
Limited brand chains Henri Bendel joins with Rent the Runway in a in brick-and-mortar retailing partnership in New York. The site has installed a 1400-square-foot showroom at the Henri Bendel flagship store on Fifth Avenue. With the use of technology Rent the Runway creates a real life rental experience.
offering its clientele the ability to book appointments online and create a style profile with personal information including size, shape and style preferences. Its Staff at the showroom will be equipped with iPads to scan each dress the customer tries on and add it to their ‘Virtual Closet’.
In a statement from its CEO Jennifer Hyman she stated, high quality service is an important component when entering physical retailing. “Henri Bendel is the perfect partner for us to innovate offline as they are also known for the spectacular customer experiences they offer through their stores,".
For more info go tohttp://www.renttherunway.com/rtr_home