Renewal for 'Days of our Lives' on the horizon

The sands in the hourglass will continue to fall on NBC's "Days of our Lives" according to TVLine.com

NBC Chairman Robert Greenblatt discussed the fate of the network's sole soap opera during the Television Critics Association's winter press tour on Sunday. "I think Days is going to stick around," said the exec to reporters. "I don't know that I'm at liberty to say that officially yet, but it's not going anywhere."

Days of our Lives' last renewals came in 2010. The first, announced in March 2010, would keep the show on the air through 2011. The next renewal came eight months later in November 2010. Executive producer Ken Corday announced during the series' 45th anniversary party that the soap was renewed through September 2013.

This news should ease fears from fans who worried about the shows future given its ratings woes. The soap continues to rank last in total viewers and the coveted 18-49 demographic.

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, Atlantic City Soap Opera Examiner

Omar Nobles is a 26 year old student, small business owner and civil service employee. He currently serves as the Executive Editor for TVSourceMagazine.com, an magazine reporting on the ins and outs of daytime and primetime series. Having reporting on soap operas and primetime since 2005, his...

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