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Relaunch: The New Vince.com Features Los Angeles Melrose Neighborhood

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Vince.com has undergone a makeover. The leading contemporary fashion brand known for its modern, effortless style and everyday luxury essentials, relaunched its new site yesterday-- now featuring an innovative editorial concept called Neighborhoods-- a creative way to discover the Vince lifestyle.

The Neighborhoods section offers original content highlighting local Vince shoppers’ style and inside intelligence on where to discover the true essence of each neighborhood.

The section also offers fashion advice on key pieces to wear based on the neighborhood’s vibe. The site launches with four neighborhoods, including Los Angeles' popular, trend-setting neighborhood, Melrose Pace.

“The goal of Neighborhoods is to create an omni-channel experience that bridges the in-store and online customers,” said Beth Cohn, SVP Retail & E-Commerce. “I’m thrilled to bring together the key cities where we have stores and our newest online flagship, creating a truly unique experience that captures the Vince lifestyle.”

Founded in Los Angeles, Vince continues to exert the aesthetic that is synonymous with LA culture. To highlight the hot spots of Melrose Place, Vince tapped Los Angeles natives and Melrose regulars.

Spotlighted are places like The LACMA (Los Angeles County Museum of Art) with a spectacular Urban Light exhibit located outside the entrance. The Palihotel with its unique decor and the Hart and the Hunter restaurant. And a local favorite spot for a haircut, the iconic Shorty’s Barber Shop.

The newly redesigned Vince.com serves as the flagship destination for all things Vince, offering the broadest product assortment in a truly unique lifestyle experience. To learn more and shop Vince, visit www.Vince.com

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