Bluemercury, the leading makeup, skincare, and spa destination, announces the opening of its fifth Boston-area location—and its fiftieth in the United States. Bluemercury Chestnut Hill will open its doors at 33 Boylston Street in June of 2014.
“From our first Massachusetts shop, which we opened in Hingham in 2012, to our most recent opening on Newbury Street, the response has been incredibly supportive in each neighborhood in which we’ve opened our doors,” said Marla Malcolm Beck, CEO of Bluemercury. “We are beyond thrilled to celebrate this amazing benchmark with our many friends and fans here in Massachusetts.”
A 1998 graduate of Harvard Business School, Ms. Beck developed the concept for Bluemercury in her final year of studies, after growing tired of driving 30 miles to purchase her favorite lipstick. “I wanted a place where I felt comfortable asking questions—where the staff could not just sell one line, but could advise me on the best products throughout the store ,” said Ms. Beck. She opened her first location, in the Georgetown section of Washington, D.C., in 1999. The brand will celebrate its 15th anniversary in September of 2014.
Bluemercury offers over 90 highly coveted brands—from leaders such as La Mer, Trish McEvoy and Bobbi Brown to cult favorites like REN, Fresh and Caudalie—along with a curated spa menu and honest, friendly expertise.
Spa treatments will include their signature oxygen facials, glycolic peels, waxing and microdermabrasion. The store will also carry Bluemercury’s exclusive skincare line, M-61, the performance-based, paraben-free products created by Beck and launched in 2012. The line is the world's first highly technical, natural cosmeceutical brand.
For Bluemercury customers, perks reign supreme. From generous samples that accompany each purchase, to their famed invite-only holiday events, to their beauty experts who are trained across all lines, to the client product tracker that allows Bluemercury experts—or potential gift buyers—to pull up a client’s favorites with the click of a button, Bluemercury rewards its loyalists like no other.
“For our team, it’s about utilizing the latest technological achievements and combining this knowledge with a level of customer service that is rarely seen in this day and age,” says Beck. “We’re bringing back the old apothecary approach, where we know your name and give you the advice, time and attentiveness that you deserve. Great products and impeccable service are how we’ve how we’ve built such a loyal following across the country.”