March Madness may be week's away, but Reese's March Madness is already here. According to a Yahoo finance report on Feb. 26, Reese's is launching Reese's Fan Edition Printed Cups for the upcoming NCAA basketball tournament season.
The candy company released a new line of peanut butter cups with several different basketball designs printed on them. It may be hard to believe but this is the first time the Reese's brand will use edible printing for its peanut butter cups since they were created back in 1928.
These new edition cups should be a hit with college basketball fans.
"We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness*," said John Maitrejean, senior manager, Reese's brand. "The basketball-related designs complement our role as the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans."
There designs will be printed on the top of the cups and will feature different images ranging from jerseys, basketballs, NCAA March Madness brackets and different basketball terms and sayings used by many of the on air broadcasters and basketball fans everywhere. The terms include, "Double Team," "Nothing But Net" and "Dual Threat."
With Easter candy starting to flood the markets everywhere, it will be interesting to see what Reese's sells more of, the famous "Peanut Butter Egg" or the new March Madness Peanut Butter Cups.
The Easter Bunny may be in for some friendly competition this year. You can click here to see the new designs for the March Madness cups.