Skip to main content
  1. Sports
  2. General Sports

Reese's March Madness: NCAA March Madness peanut butter cups are coming

See also

March Madness may be week's away, but Reese's March Madness is already here. According to a Yahoo finance report on Feb. 26, Reese's is launching Reese's Fan Edition Printed Cups for the upcoming NCAA basketball tournament season.

The candy company released a new line of peanut butter cups with several different basketball designs printed on them. It may be hard to believe but this is the first time the Reese's brand will use edible printing for its peanut butter cups since they were created back in 1928.

These new edition cups should be a hit with college basketball fans.

"We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness*," said John Maitrejean, senior manager, Reese's brand. "The basketball-related designs complement our role as the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans."

There designs will be printed on the top of the cups and will feature different images ranging from jerseys, basketballs, NCAA March Madness brackets and different basketball terms and sayings used by many of the on air broadcasters and basketball fans everywhere. The terms include, "Double Team," "Nothing But Net" and "Dual Threat."

With Easter candy starting to flood the markets everywhere, it will be interesting to see what Reese's sells more of, the famous "Peanut Butter Egg" or the new March Madness Peanut Butter Cups.

The Easter Bunny may be in for some friendly competition this year. You can click here to see the new designs for the March Madness cups.

Advertisement

Sports

  • Stephen A. Smith apologizes
    Stephen A. Smith: Ray Rice rant was 'most egregious error of my career'
    Video
    Domestic Violence
  • Maria Kirilenko slideshow
    Feast your eyes on the former fiance of Alex Ovechkin: The newly-single Maria Kirilenko
    Camera
    20 Photos
  • New York Yankees fan returns lost Red Sox World Series ring to owner
    MLB News
  • Peyton Manning dancing
    Peyton Manning shows off his formidable dancing skills at training camp
    NFL News
  • Bagwell becoming porn star
    Buff Bagwell has the stuff, but his Vivid dreams have not come true just yet
    Fight Sports
  • Grave defiler identified
    Die-hard Browns fan identified in Art Modell’s grave defiling video
    Crimes & Court