With NCAA March Madness® underway, Reese's Peanut Butter Cups is getting in on the action by announcing their sixth year in sponsoring the Reese's College All-Star Game, which will be played as part of the 2014 NCAA Final Four weekend. The game complements the brand's sponsorship of Reese's Final Four Friday® and its relationship as the official candy partner of the NCAA. To celebrate March Madness, fans can enter the Go Reese's promotion to win a variety of prizes, including a trip to the 2015 NCAA Men's Final Four, at www.GoReeses.com through April 8.
This year, Reese's Final Four Friday and the Reese's College All-Star Game will take place on Friday, April 4 at AT&T Stadium in Dallas. Reese's Final Four Friday activities will begin at 11 a.m. CDT and will feature practices from NCAA Final Four teams, then the Reese's College All-Star Game will tip-off at 4:30 p.m. CDT. The broadcast of the game will be taped and air on CBS the next day, Saturday, April 5, at 11 a.m. CDT with Verne Lundquist, Doug Gottlieb, Steve Lappas and Allie Laforce calling the action. Mark Turgeon from University of Maryland and Johnny Dawkins from Stanford University will serve as head coaches for the East and West teams. The National Association of Basketball Coaches (NABC) will announce additional game information, including team rosters during game week.
In addition, Reese's Final Four Friday will culminate with a special celebration for Service Learning Adventures in North Texas (SLANT). Reese's brand and Walmart, the presenting sponsor of the Reese's College All-Star Game television broadcast, will recognize approximately 7,000 youth from North Texas communities that conducted community service projects leading up to the NCAA Final Four weekend. Reese's brand and Walmart will also provide SLANT a $10,000 grant during the celebration. The SLANT celebration will begin at 7 p.m. CDT.
"We are thrilled about the activities the Reese's brand is involved with for the NCAA Tournament and the Final Four this year," said Anna Lingeris, spokesperson, Reese's brand. "The Reese's College All-Star Game and Reese's Final Four Friday is a great way to sweeten our NCAA partnership. We are especially excited about the charitable aspect this year with SLANT and the work they do for children in North Texas."
"We want to take this opportunity to thank Reese's brand for its ongoing support during Final Four weekend, and especially as the title sponsor of the Reese's College All-Star Game and Reese's Final Four Friday," said Keith Martin, NCAA managing director of championships and broadcast alliances. "It is a great way for basketball fans to enjoy the festivities around Final Four Friday and also enjoy their products. We are pleased that Final Four Friday continues to get visibility, and we appreciate Reese's loyalty and support to our student-athletes and NCAA championships."
This is the second year the Reese's brand is participating in Reese's Final Four Friday, which features practices of the Final Four teams along with fan activities, including entertainment and giveaways.
The Reese's brand is the official candy partner of the NCAA and in addition to sponsoring Reese's Final Four Friday and the Reese's College Basketball All-Star Game, it also sponsors the Reese's Senior Bowl. The Reese's Senior Bowl is the football's premiere college football senior showcase. It annually features the country's best senior college football players and top pro football draft prospects.
As part of Reese's March Madness activity, the brand recently launched Reese's Fan Edition Printed Cups, a new line of peanut butter cups with basketball designs printed on them. It marks the first time the Reese's brand is using edible printing technology for its peanut butter cups, which will be available in 10 different designs at Target and Walgreens.