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Reddit's 2013 growth was incredible, but is it still a social bookmarking site?

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On the last day of 2013, Reddit published its full year stats.

The numbers revealed impressive year-over-year growth when compared to full year stats for 2012.

In 2013, Reddit had 56 billion pageviews and received 731 million uniques. That's up from 37 billion pageviews and 400 million uniques in 2012.

But how does that growth translate to traffic to publishers?

A new report from Shareaholic reveals websites around the web saw a 36% year-over-year decrease in referrals from Reddit. But wait, how is that?!

It would seem that Reddit is less and less a social bookmarking site. Rather, it has become a forum for interesting discussions including their wildly popular Ask Me Anything (AMA) threads which have featured celebrities such as Bill Gates and Arnold Schwarzenegger.

Essentially, if you're a website owner or marketer, you'd be wise to rely on Reddit less for its referral traffic. If you've seen your Reddit referral numbers drop in the past year, don't expect 'em to come back either. It's probably time to move on.

If you're looking for alternative sources of social traffic, Facebook and Pinterest are promising channels.

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