Red This Ever, rocking Baltimore's art scene and beyond

Photo Courtesy of RedThisEver.net

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For More Information:

• Listen to Red This Ever here.
• Check out the official website.
• See Red This Ever Live.

In recent years Baltimore is becoming more widely know for it’s music and arts scene.  Though Baltimore Club and Wham City are the most visible, there are several other unique subcultures hard at work to bring diversity and notoriety to the city’s nightlife.   One example is synth rockers Red This Ever, who are currently out on a national tour to support their first full-length album “Selfless.” 

 “Around 1997 I was a student of art and industrial design, but I could not kick the songs that would come into my head,” recalls founder Roy Retrofit.   Eventually the persistence of these songs would lead to his involvement with Tony Calato, and later collaborating with Ada Ruiz, and Brendan Tobin, finalizing the Red This Ever lineup.  Among them there are a myriad of influences,  “It’s funny because to me the influences are somewhat up in the air until the collaborative process is over.  Some might dominate more than others but in the end I feel like we always end up with something unique yet familiar.  We are like finding a cute mut in the dog pound, but you can barely figure out the breeds.”  Incorporating guitars, bass, or drums into an electronic act is far from new, but Red This Ever manages to do it all without ever overstepping into hard rock and losing the danceable nature of the songs.  This combined with their high profile involvement in Baltimore’s Electro scene has made them the go-to name of the genre.

“Selfless,” the first full-length album from Red This Ever has been highly anticipated for quite some time, and after a few setbacks, and re-recording several tracks, Roy is very optimistic, “all in all, I feel the wait was well worth it.”  The first single “Proliferation” is getting special treatment, and there will be an additional album of remixes and acoustic versions of several tracks, although a date for these would not be named as of yet.  With the summer tour and plans of doing videos on their horizon Red This Ever is keeping very busy.   They are also looking into other multimedia projects down the road, proving that they will continue to work to bring something innovative and interesting to their listeners.  “I think, now more than ever, we live in a market searching for creative diversity that is found in the subculture multiverse.  The internet breathes life into the awareness of diversity in music and subcultures. Like it or not, it has opened the door for many people.” 

It seems Baltimore is a hard working town, no matter what work you do, and Red This Ever have first hand experience.  “Unlike what some people think, pursuing the life of a musician in a band is filled with hard work, effort and dedication.   It’s much more than writing a few songs, playing them live and then partying like rock stars.  It has been mainly successful due to the help of many super nice people that have connections to help us and the tireless efforts of my band mates,’ and our fans who are non-stop promotional robots.  For these reasons I feel we are a very lucky band.”