Red Chair Market is a hand picked selection of everything cool, vintage, and local in Austin. "Where cool people find cool things". This full-service, boutique website is carving a new niche in the realm of consumer products. More than a pinboard or Craigslist, and easier than flipping through the pages of twelve design magazines, Red Chair Market connects the buyer with a uniquely local platform; this interface brings the best of Austin's furniture market to an interactive, digital community. Enthusiasts can shop, sell, or peruse Anita's blog. The concept behind the business is innovative and user-friendly.
Anita Erickson, founder and CEO of Red Chair Market, draws inspiration from her own experiences. Erickson is a start-up maestro and has years of experience building small businesses; while designing the interior of her own home she uncovered a missing link between local merchants and their target audiences. With the programming assistance of her husband, John Stanhope, the couple crafted their vision to the Internet and Red Chair Market was created. The duo offers a full-service approach to merchants; they will photograph and add content to each piece listed on the site. From there, consumers can browse selections from multiple locations.
Many single-shop, mom-and-pop retailers are hidden throughout the Austin area, and while most of these gems have an online presence with social media outlets, the availability of a virtual catalog is often lost in the shuffle of media maintenance. In addition to that, from a consumer standpoint, who wants to click through dozens of websites? Red Chair Market is a single entity that creates the online catalog option for local retailers. A one-stop, click-through shop, Red Chair Market gives consumers the convenience of browsing local furniture from the comfort of the computer. RCM does not act as a purchase option for goods, rather the website displays selections from all over Austin.
Anita has a knack for uncovering hidden fruit and an eye for creative flair, these two qualities are the heartbeat of Red Chair Market. Her acute knowledge of interior design and the Austin area is printed all over the RCM website - from the designing tips on her blog, to the furniture she selects to showcase - Anita Erickson knows how to dress your home and she is anxious to share her secrets with you.
Whether you shop, sell, or browse Anita says, "Move your treasures on to a new, loving home!"
© Lindsay Watson