The animated commercial shows a crate labelled 'Red Bull' being lifted up the side of a ship, watched over by a dock worker. A bearded Captain tells the worker that 'only champagne is allowed on my ship!'
The response from the worker? "But Red Bull gives you wings!"
To which the captain replies, "Wings? Why on Earth would you need wings on a ship? Stupidest thing I've ever heard."
As he says so, the crates moves and the name of the ship, Titanic, is revealed.
As of now, nearly 150 complaints have been received by the ASA, which has since announced they'll take no action. They admitted that although some people might be offended by the advertisement, they didn't think it was designed to make light of the over 1,700 people who lost their lives in the April, 1912 shipwreck. One of the complaints came from the Titanic Heritage Trust and from descendants of those who traveled on the liner.
Critics countered that by saying that Red Bull is implying that passengers could have survived the wreck had they been drinking Red Bull.
The ad originally ran in Germany before the English language version began in the UK. One unidentified spokesman said that even if the government decided to act, the commercial was scheduled to cease running before any action would be taken.
Click here to see my latest Examiner articles and register for updates on the Cruise Industry, Airlines, Budget Travel & Kentucky Travel. Please forward any articles you like via Facebook, Twitter, G+, or other social media. Follow me on Twitter @BigBlueMan (personal), @TheCruisePaper (cruise news & info) or @ELOTravelInfo (travel updates & information).