One slightly rib-tickling feature of inbound marketing involves many corporations, solopreneurs and marketing professionals pitting themselves against each other in spending innumerable millions on search positioning in hopes they’ll land on the search king’s coveted Page 1 of user generated searches for given keywords. I literally have to contain myself from ‘LMAO’ at their feeble attempts to waste money on what anyone with simple literary savvy can do for themselves. Here we present to you how simple organically grown marketing increases your inbound marketing efforts while saving your advertising earmarks for putting time on the mighty green.
It’s All Semantics, Baby
Much like anything else one categorizes, Google uses some super-human cataloging algorithm to base search results off various parameters, most generally relevant to domain and content. Using this algorithm, executives at this search dynasty can fill their pockets with your life savings just to have a chance to get viewed by millions. With simple latent semantic index content writing, keeping your linkage relevant, having original images and making sure your book store doesn’t contain blackjack links, you will naturally rise in rankings because, according to Google, that’s what readers want to see. Provided you continue this mad content production, pay your domain bill every year and continue to draw relevant readership, you will rise through the ranks to your desired position – and not a minute before.
Wait – That’s Not Yours!
Inbound marketing professionals will testify their biggest struggle is harnessing viable leads to their landing pages. This struggle culminates from both content that makes little sense, was copied from other sources, or reciprocal linking from sites that have no similar value – or also, themselves, are linking to sites of little value. Instead of taking something from someone’s already established website or linking to your buddy’s automobile club website, you should definitely begin your lead capture quest from scratch and make it your own. This means fresh domain that doesn’t have ‘red flags’ waving above its head, planning your content properly, deciphering your end result from the steps it will take to get there and ultimately planning on who should come beckoning and who should simply stay away.
Mapping Your Route
Google, Yahoo and MSN literally hand you your first high PR backlink on a silver platter. The only problem, for some, is the heavy costs involved with such listings which need paid monthly or yearly, depending on the listing you desire and time you care to spend perfecting it. In order to audibly announce your business as legitimate, worthy and fruitful for customer interaction, you should definitely eat the costs of getting your Yahoo! Directory Listing, your Google Places (now Plus+) and even Linked In profile because people are attracted to authoritative business listings for some reason (wonder why…?). This move will give you an extremely valuable backlink, will increase your organic rankings, allow customers to see you’re serious about offering life-altering products or services and place yourself upon the map world for all mobile ‘location-based’ users to see, search and enjoy.
Live By ‘Organic’ Root Meaning
Since organic products are derivatives of something once alive, your inbound marketing efforts can adopt the same principles by simply ‘awakening’ your already great ideology and expound your business efforts someplace else besides some larger company’s pockets. You can always take that page down, redo the content, links or general message and resubmit your sitemap to the Big 3. let's use Global Wholesale Art as our prime example.
Sellers of museum quality art at wholesale prices, Global Wholesale Art isn't exactly the hardest to organically rank - their business, goals and 'keyword' are affixed within their title. They're successful, smart and know that, in an era where digital is everything in marketing, that having organic rankings is one competitive edge they'll never need to fret over.
To those who aren't as lucky, you can work on other natural parts of high rankings, such as presence in major directories and even a legitimate business descriptive within Wikipedia. Organic rankings are inevitable should your inbound marketing efforts have criterion it wishes to meet in terms of viable lead generation.
Understand the root cause and meaning of organic marketing will definitely save your advertising dollars, purport more natural search engine positions, generate the targeted leads for your capture pages and keep your business motivated to continually provide great content for users to enjoy. Your goal is to breed relationships, not customers, in the inbound marketing world.