Instilling a love of literature in children is one of the best gifts that they can be given. Reading Rainbow understands this and the organization is dedicated to introducing children to interesting texts that are age appropriate. Unfortunately, after a long and successful run on TV that spanned 23 years, Reading Rainbow was taken off the airwaves.
Yet the Reading Rainbow franchise did not stop along with the television program. Long time television host, LeVar Burton, led efforts to create an interactive Reading Rainbow app which is increasingly gaining popularity. Most recently, Reading Rainbow hosted a Kickstarter campaign that aimed to raise funds to put the app on more platforms and make it accessible to children everywhere.
Started on June 1, 2014, the kickstarter campaign originally intended to raise 1 million dollars. Incredibly, in a single day the campaign met that goal and exceeded it to three times the expected number by June 6th! Hence, the project creators upped the funding goal to 5 million dollars. If that amount of money is raised the Reading Rainbow program will be available on a wide range of technological platforms and, therefore, available to practically every child. If the 5 million dollar goal is reached, then Reading Rainbow will also put their program in needy schools for free!
At present, 1 out of every 4 American children cannot read at grade level. Children who are reading below grade level by the 4th grade are 400% more likely to drop out of high school. Without a degree and being functionally illiterate will have dire consequences on the futures of these individuals and hinder their chances of success in adulthood. Reading Rainbow is a program that can help combat this problem and remedy children’s dwindling interest in literature. It is certainly a cause worth supporting.
For more information, or to support this campaign, see the official Kickstarter campaign: