As kids; some of us grew up reading and seeing Reader's Digest magazines in supermarkets and in medical offices. At its inception in 1922; Reader's Digest was one of the few magazines in grocery stores and in medical offices. Now, supermarket racks and medical offices are filled with all kinds of gossip rags, home & garden, pop culture, fitness and food magazines! Our good old faithful Reader's Digest, just like many other print publications, is doing what they must to remain relevant, gain and maintain market share/revenue.
This involved making the internet and online media its most valuable tool in order to reach a younger demographic! In an effort to remain relevant and reach a broader audience; Readers Digest has stepped up their image and online presence with their January 2014 launch!
From (Readers Digests' Editor) Liz Vaccariello's Editor's Note (Jan2014), below are some of the changes you will find in the new and improved Readers Digest:
*Limited the number of advertising pages
*More exclusive advertising categories
*New cover look
*Cover converts to a bookmark
*Easy to follow categories
*improved mix of story lengths and styles
*Pages are whiter and thicker (easier to read and to turn)
*Refined design in graphics, iconic photography and modern illustration