SCAM is defined by the Oxford dictionary as a ‘dishonest scheme; a fraud’. Basically, it refers to an act that entails deceit. As a global and as a public company, Reach Local are obliged to full transparency to their actions and are audited on multiple occasions throughout the year. With so many protocols at hand, there would be no way that Reach Local could continue to operate if they really were scamming their customers.So it astounds me to see comments online about Reach Local scams, or Reach Local ripping off their customers. These are unjustified accusations, which are usually unfounded and mere words of anger and emotion.
And what’s even more perplexing is that these so-called reviews or feedback are often by anonymous complainers or customers who rant and rave but don’t really explain the issue at hand. My advice to consumers online is to learn how to spot legitimate reviews from the fake complains (add link to other blog article here).
I’m hearing you say “surely there must be some truth to these reviews with so many online”. Look, I’m not saying that all of these negative reviews are fake, but chances are at least 10 – 15% of reviews online are either fake or paid-for by the company according to the latest research by Ganter technology. Plus, knowing that ‘news of bad customer services reaches more than twice as many ears as praise for good customer service’ it’s no surprise to me that the unhappy complains are louder and more dominant online.
Consumers reading Reach Local reviews online need to see both sides of the story and only after they’ve heard from legitimate sources can they make an informed and educated decision.A lot of the comments and complains online stem from 3 issues – transparency of results, delivery of results and expensive fees. When you look at the core of these issues, one can clearly see that a variance in expectations and variance in key success measures are most likely the reasons for the misconception. Let me explain this in more detail.
Reach Local unlike other online marketing companies base the success of their campaigns on the ability of it to deliver the customer more leads and more sales. In other words, we look at the return on investment, as opposed to just pure data such as cost per click. Because after all, there is no point in getting a lower cost per click, if that click isn’t resulting in a sale for the customer. The consumer needs to understand that the true value of a campaign is whether or not it has delivered the overall objective, which in most cases is to drive more sales for the business.
If the consumer is unsure, then it’s as easy as logging into the Reach Local reporting portal or downloading the mobile app to determine the success of their campaign. Reach Local enables full transparency to their campaigns, by providing a variety of reports which presents data such as cost per click, impressions, web events, leads, and even enables the advertiser to listen to the calls delivered by the campaign. This latter feature is one that’s quite unique to ReachLocal, and one that we take great pride in, because it helps to identify just what type of leads the customer is getting, and whether or not they eventuate in a sale, and thus ROI.
All of these added features and benefits will obviously come at a cost. When compared to running a campaign yourself, then Reach Local could be seen as more expensive. However, our fees do not only include the campaign costs, but also incorporates the extensive support and systems backing up the campaign. We have measures and internal checks in place to ensure that our advertisers campaigns are always performing to an optimum level. We also have the account managers who consistently review the campaigns and look at ways to ensure maximum return for the advertiser. The consumer needs to consider that the fees are all-encompassing a hassle-free online marketing campaign, with the added support and technology.
Finally, in a lot of the cases online, the advertiser had different expectations to what materialized in reality. And in some cases, the consultant managing that customer is responsible for not communicating the correct expectations. So to truly make an informed decision, consumers need to really identify both sides of the story and determine if the issue at hand was just a matter of miscommunication and thus misalignment of expectations.
Forget the heated words about Reach Local online, they are just words with no real meaning behind them. Only after you've seen both sides of the story can you truly make an informed opinion of Reach Local. And when you do this, you will see that Reach Local is an online marketing company that is results-driven and not a scam.