If you were watching the World Series on TV last night, you may have noticed a Jeep Cherokee commercial with a Bob Dylan recording playing in the background. Jeep is using a 1962 Dylan recording of the traditional blues standard “Motherless Children” to promote the return of their Cherokee vehicles.
While this version of "Motherless Children," recorded at New York City's Gaslight club in October, 1962, is somewhat obscure, it is well known to Dylan collectors. Although the song was not on the official 2005 Sony Legacy release, “Live at the Gaslight,” it was included on the European 4 CD set, “The 50th Anniversary Collection,” available in extremely limited quantities at the tail end of last year. A 17 track recording of Dylan's performance was also bootlegged many years ago without the approval of Dylan or his record company.
A second commercial is scheduled to air beginning November 11, but it is unclear how much, if any, Dylan content will be included. Dylan previously endorsed a Cadillac Escalade in a 2007 television ad, which he cross promoted with an episode of his satellite radio program, “Theme Time Radio Hour.”
You can watch the current version of the Jeep ad in the embedded clip above.
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