When global superstar Snoop Dogg isn’t entertaining, he’s helping to raise money to for his foundation, the Snoop Youth Football League. This month he will score proceeds for the league through the 7-Eleven “Coffee Cup With A Cause” program.
Snoop is the fourth designer in the company’s charitable “Coffee Cup With A Cause” program, following reality television star and philanthropist Nicole Richie, singer/actress Jennifer Hudson and professional wrestler John Cena. Proceeds from Snoop’s cup will benefit the Snoop Youth Football League (SYFL), a Los Angeles-based football club founded by the entertainer himself six years ago to help inner-city kids spend free time in a healthy, safe environment.
Today through Oct. 18, fans who want to support the SYFL can head into any participating 7-Eleven store across the U.S. to purchase his signature cup while supplies last. 7-Eleven guarantees a $250,000 minimum donation to SYFL, but the donation could increase depending on the number of cups sold. Consumers can increase the donation by purchasing the cup.
To celebrate 7-Eleven’s donation and the launch of his cup, Snoop will make a special announcement at the beginning of his SYFL team’s practice. The kids of the SYFL program – the true beneficiaries of the donation – will learn firsthand about the program and associated donation, as well as get to be one of the first to get their hands on one of the Snoop-designed 7-Eleven cups.
“We’ve been running this league for 6 years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven’s ‘Coffee Cup with A Cause’ program is huge for us,” Snoop said. “It means many good things are in store for the players, and the league can reach out to more kids and touch more lives.”
Snoop has recently seen the seeds of his namesake league come to fruition as four of the former players have gone on to play football at NCAA Division1 colleges.
“The Snoop Youth Football League serves an important role in the community by helping kids focus their energy on something positive,” says Rita Bargerhuff, 7-Eleven’s vice president and chief marketing officer.
“I’m just so proud of my league and my players right now, and designing a ‘Cup With A Cause’ is really an exciting opportunity for us,” Snoop added. The entertainer plans to expand his youth football program to other cities across the country, beginning in Chicago this fall.