According to a Jan. 19 report from his PR camp, country star Randy Travis is emphasizing the "new" in the New Year unfolding.
Specifically, under a just-announced new management team, the career reins of the multi-platinum awarded Travis, who ranks as one of country music’s top-selling artists of all time, are being now guided by Ken Levitan of Vector Management and Jeff Davis of SUM Management.
For those unfamiliar with the behind-the-scenes work of Levitan, he is the high-profile management force behind some of the top names in the industry, as diverse as Hank Williams Jr., Lynyrd Skynyrd, The Fray, Trace Adkins, Emmylou Harris, and Kings of Leon, to mention just a few.
Levitan is creatively aligning with Davis, whose working association with Travis spans over 24 years, to form a major affiliate for development of Travis’ ongoing successful career interests. Levitan’s and Davis’ new direction for Travis will continue to be supported by CAA, where Marc Dennis acts as responsible agent for scheduling Travis’ bookings and live performances.
Randy Travis moves into 2012 with renewed career momentum
For Travis, 2011 marked the official beginning of his 25th year in the industry, and with the Warner Bros. Records release of his Anniversary Celebration CD on June 7, Travis aimed to provide listeners with a panoramic view of what a quarter century of iconic success in country music looks--and sounds--like. As some country fans may recall, 1986 ignited the-then 27-year-old artist’s career and reached mass-market heights, with the single release of his breakthrough smash, “On The Other Hand.” The single pinnacled to become the first of 18 No. 1 songs for Travis.
“Storms of Life.”the debut album that followed, reached triple-platinum status, laying the foundation for the 20-plus million lifetime sales of Travis’ incredible music career. Along the path to becoming a humble phenomena, Travis has been credited with being the creative cornerstone of the ‘new traditionalist’ movement that emerged from his influence—a late '80s, early '90s wave that swept in a flood of new artists influenced by Travis such as Kenny Chesney, Alan Jackson, Tim McGraw and Brad Paisley.
In addition to guest tracks from the aforementioned ‘new artists’ he influenced, the star-studded cast of collaborators, on Anniversary Celebration, included a virtual who’s who of Nashville’s current hit-makers and living legends. In May 2011, Cracker Barrel Old Country Store released its own 11-track tribute to Travis, with a much-anticipated Greatest Hits package, which benefitted the national Wounded Warriors Project.
In the wings of 2012, there will be an immediate and aggressive emphasis placed on the visibility of Travis across multiple media formats. Inducted as a member of the Grand Ole Opry in '86, Travis reportedly will unveil several major career initiatives in the coming year.
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