A couple of years ago, Ram brand developed and marketed a Mossy Oak Edition of their popular Ram 1500 Outdoorsman pickup truck. After not offering it in 2013, Ram is making the Mossy Oak available once again for 2014.
The updated Mossy Oak Edition will be available exclusively as a Ram 1500 4x4 Crew Cab model and is based on the Ram Outdoorsman with some additional features available including the RamBox Cargo Management System, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.
Originally introduced to the Ram Truck family in 2011, the Mossy Oak Edition is an extension of the multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.
Ram is the official truck of Mossy Oak and the Ram Truck brand is a major sponsor of Mossy Oak-produced television shows airing on the Outdoor Channel and the Pursuit Channel.
In addition to commercial slots, Ram Trucks are utilized by and featured in many of the shows such as
Hunting the Country on the Outdoor Channel; Turkey Thugs (1Q/2Q) and Deer Thugs (3Q/4Q) on the Pursuit Channel; Inside the Obsession on the Pursuit Channel and Gamekeepers also on the Pursuit Channel.
Mossy Oak is the official camo pattern of Ram Trucks with the Mossy Oak Edition Ram 1500’s bedcaps and tailgate covered in Mossy Oak Break-Up Infinity camouflage pattern and the Mossy Oak logos prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding is also available.
Inside, the center column of the Ram’s instrument panel is finished in Mossy Oak Break-Up Infinity, as are the door panel inserts. The Mossy Oak logo is embroidered on the four primary headrests.
Buyers also can opt for Espresso Tuscany-colored Katzkin Leather seats with Mossy Oak seatback embroidery.
"The Ram Truck brand has been a great partner to Mossy Oak," said Ronnie "Cuz" Strickland, EVP of Mossy Oak. "The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and outdoorsmen and women, and we are extremely proud to partner with them."
Ram 1500 Outdoorsman buyers wanting the Mossy Oak Edition will be able to choose from many of the available options for the 4x4 Crew Cab model including the Active-Level Four Corner Air Suspension System.
Standard on the Mossy Oak Edition Outdoorsman will be the 3.6L Pentastar V6 engine generating 305 horsepower with 269 lb.-ft. of torque and best in class fuel economy of 25 mpg. The eight-speed 845RE automatic transmission with the center stack rotary shifter is also standard - and with the 32-gallon fuel tank gives this Outdoorsman a range of 7-800 miles on the highway. It has a tow capacity of up to 7,450 pounds.
When they are in production early in 2014, the all-new 3.0L EcoDiesel V6 with the 8HP70 automatic transmission and rotary shifter can be ordered. With its 240 horsepower and whopping 420 lb.-ft. of torque delivering between 26 and 28 mpg and towing up to 9,200 pounds, this power train combo in the Mossy Oak will make it a really serious outdoorsman truck.
The 5.7L Hemi V8 also with the eight-speed automatic transmission and the rotary shifter is optional.
Other standard features of the Mossy Oak Outdoorsman includes electronic transfer case, tow hooks and skid plates, 17-inch off-road tires and wheels (20-inch are optional), locking tailgate, automatic quad halogen headlamps, fog lamps, tow hitch with 7-pin connector, power heated folding mirrors, premium cloth bucket seating, 10-way driver adjustable seat, floor console, second row under seat and under floor storage, two 12V power connectors, 7-inch VIC screen in the instrument panel and Uconnect 8.4 infotainment system.
“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO - Ram Truck Brand, Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.“
Ram Mossy Oak Edition available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.
Ram Mossy Oak Edition trucks will arrive in dealerships in early 2014. Ram Mossy Oak Edition pricing starts at $39,985, plus $1,195 destination charge.
Source: Ram Brand