Ram Truck brand and Mopar, the service, parts and customer-care brand of Chrysler Group LLC and Fiat S.p.A, announced Feb. 13 that the Ram 1500 is their most accessorized vehicle with side steps and running boards the top-selling accessories in North America for 2012.
From a $12 trailer hitch plug to a $3,311 lift kit, Mopar offers more than 300 performance parts and accessories for the new 2013 Ram 1500.
“Ram owners love to accessorize and personalize their trucks,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.
“In fact, Ram truck owners typically spend more than $500 on Mopar performance parts and accessories. For our new Ram 1500, we offer a full catalog of more than 300 quality-tested items from which to choose.”
The Ram 1500 led the Mopar most accessorized vehicle list followed closely by Jeep Wrangler, Dodge Challenger, Jeep Grand Cherokee and the Dodge Charger.
For the new 2013 Ram 1500, the Mopar accessory catalogue includes: Cab Step Assists of multiple types in a variety of finishes including, chrome, stainless steel and colors; commercial grade Tool Boxes; Tonneau Covers both hard and soft with full and partial coverage; Bed Protection including Drop-In Bedliners, Bed Mat (for all Bed Configurations) and Bed Rug (for Conventional Beds) and Chrome Appearance Products including Grille Inserts, Body-side Moldings, Front-air Deflector and Fuel Door.
Mopar also provides accessories for the available Ram 1500 unique Ram Box system including Cargo Management inserts and a line of Ram Bags including Tool Bag, Tool Caddy, Cooler and Duffle Bag.
Other accessory or custom products include a Sports Performance Hood, Towing Accessories like hitches, adaptors and mirrors and an Electronic Vehicle Tracking System.
Performance Parts include Suspension Lift Kits with Bilstein shocks in 2-inch, 3-inch and 4-inch heights, Cat-back Exhaust Systems and a Cold-air Intake for the 5.7-liter V-8.
The top-selling accessories for Chrysler Group vehicles in North America for 2012 were:
1. Side Steps and Running Boards
2. Jeep Wrangler Tops
3. Floor Mats
4. Trailer Hitches
5. Bedliners and Tonneau Covers
6. Suspension Upgrades
7. Wheel Locks
8. Splash Guards
9. Electronic Vehicle Tracking System (EVTS)
10. Remote Start
The automotive aftermarket, specifically accessories, is a $70 billion market worldwide. Mopar now offers its proven, quality-tested parts and accessories in more than 130 countries around the world.
“We continue to see a tremendous appetite for customization and personalization in the automotive market,” said Pietro Gorlier, President and CEO of Mopar. “Whether it’s performance upgrades, everyday accessories, or innovative, cutting-edge technology, customers want their vehicle to make a statement. At Mopar, we offer a full portfolio of parts and accessories that have been specifically developed and quality-tested for our vehicles.”
Mopar has a very long history going all the way back to 1937 when the name "Mopar" (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze products.
The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.
With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar has extended its global reach becoming the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands. Mopar’s global portfolio includes more than 500,000 parts and accessories for Chrysler and Fiat brand vehicles worldwide. .
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A. vehicles — a direct connection that no other aftermarket parts company can provide. In fact, when a new vehicle is introduced or is significantly changed, Mopar is working in tandem so that a full range of parts and accessories are available as the vehicle enters the market.
A complete list of Mopar accessories and performance parts for all vehicles is available at www.mopar.com.