SANTA MONICA, Calif. – December 10, 2013 – Adconion Direct today announced that Raj Gill has joined the company as their Vice President of Automotive. Adiconion Direct is a world wide leader in the cross channel digital advertising space. Adconion works across multiple channels from display, video, and mobile, to email and social. In his new role, Raj Gill, will skipper all automotive-based strategy. In addition, he will handle sales and product marketing functions for Adconion Direct. This timely announcement is also complemented with the news that Adconion Direct has just opened a location in Detroit with the intention better serve the needs of their U.S. automotive clients.
Before coming on board with Adconion, Raj Gill was an Associate Digital Media Director for Team Detroit. Team Detroit is WPP Group's global agency group that services the Ford Motor Company,
Adconion Direct works with major automotive OEMs which include, Chrylser Group, Porsche, Mercedes, and FIAT Brand of North America. Adconion Direct has effectively integrated cross channel platform technology to deliver in-depth audience insights. This enables them and their partners to maximize digital ad campaign performance and most importantly engagement.
Raj Gil says, "Handling digital media for one of the top automotive brands in the world, I have had the opportunity to evaluate many technology and media platforms over the last 10 years. Adconion Direct's unified data and technology stack is truly one of the most outstanding and forward thinking solutions in the market and I am thrilled to join their team." Gill concludes with, "There is a tremendous opportunity for automakers to engage prospective buyers at scale, and precisely when, where and on which devices consumers are spending their time online."
In their press release they say, "Adconion Direct’s technology platform enables marketers to leverage data from one channel to drive performance across other channels, maximizing efficiency and results at every level in the buying funnel – from brand awareness to consideration to conversion to ultimately brand loyalty."
Kim Reed Perell, CEO of Adconion Direct says, "Raj is a fantastic addition to our team as we continue to grow our automotive-focused advertiser solutions. Reed Perell goes on to say, "Raj’s decade of experience in agency and brand side operations will enable us to continue to provide best of breed cross channel digital advertising strategies for our automotive clients, empowering them to reach their target audiences with the greatest accuracy, speed and effectiveness.”
About Adconion Direct
Adconion Direct is an international company delivering cross channel digital advertising solutions. They provide performance at scale for advertisers across multiple verticles such as display, video, mobile, email and social channels. Their cross channel platform is powered by an end-to-end proprietary technology solution and audience profiling engine. This engine can tracks and analyzes billions of audience events every month. When combining exclusive first-party data and cross channel insights with this proprietary technology and predictive optimization algorithms, Adconion Direct can able to deliver high quality results through multiple channels and devices. Get more on Adconion Direct here: http://www.adconiondirect.com/